Update: We have more data, which helps us to understand the situation. According to Microsoft’s Panos Panay, at least some of the company’s retail partners are also out of the Surface 128 gigabyte Surface Pro SKU. There have been numerous reports of Best Buy locations not having a single device in stock, so supply does appear to have started low, and declined to zero. Microsoft is “working with [its] retail partners [...] to replenish supplies as quickly as possible.” As I noted below, the single data point concerning the US-specific Microsoft web store wasn’t enough information to declare victory. This new data, however, let’s us state that the Surface Pro is having, at a minimum, a launch that Microsoft can chart up as within its expectations. – Given the somewhat lukewarm press reception to the Surface Pro, the fact that the 128 gigabyte SKU has sold out on the US Microsoft online store feels like news; the media had it all wrong! That may be the case, but the fact that the device has in part sold out in its first day isn’t exceptionally interesting. Here’s why: the Surface RT also partially sold out on its first day, and has since struggled in the market, moving perhaps 1 million units – that’s the upper end of expectations – since its introduction. Microsoft had anticipated stronger sales. And, even with those larger expectations, still allowed the device burn through its 32 gigabyte SKU online in
Relax, Microsoftâs partial sellout of the Surface Pro at its online store doesnât mean much
Relax, Microsoftâs partial sellout of the Surface Pro at its online store doesnât mean much
tehnology
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