Realeyes raises $3.2m in funding to boost its ‘Google Analytics for Emotions’ product

Realeyes, a Boston, Massachusetts-based technology company that uses ‘computer vision’ to read people’s faces and to measure what emotions they’re feeling, has secured $3.2 million in funding. The round brings its total capital raised to $4.6 million. What its technology does, on a very basic level, is measure facial expressions and quantify people’s emotional reactions through standard video devices. You can see it in action here. Billing itself as the “Google of Emotions”, Realeyes says its emotion tracking and analysis technology can be used over standard Web cameras and provide automated access to millions of people across the globe. Its analytics platform has already been used by major research firms like Nielsen, Ipsos and Toluna to improve ad campaig