Mr. McGuire: I want to say one word to you. Just one word. Benjamin: Yes, sir. Mr. McGuire: Are you listening? Benjamin: Yes, I am. Mr. McGuire: Plastics.Plastics may have been the next big thing when The Graduate hit screens in 1967, but they don't get a lot of love in 2013. Plastic equates to cheap and flimsy, which is the main reason why Samsung's flagship Galaxy S3 â€" despite being an extremely well-designed phone, and one that has set the curve for big-screen handsets â€" has taken its share of criticism.But plastic â€" excuse me, polycarbonate â€" shouldn't be to blame.Not even with a spokesman this smarmy.You may have read the rumor that Apple is building a new iPhone model to compete in the low-cost, contract-free market that Samsung pretty much dominates. There are loads of these phones on the market, with lame specs and flimsy enclosures, and it's hard to believe that Apple would ever stoop so low as to make one. I mean, just imagine Phil Schiller walking out during the next iPhone event and saying: "It's really beautiful. It's got a full plastic back. It's really nice."Go back and watch the iPhone 3G launch. Because that's exactly what Steve Jobs said in 2008. And no one called that cheap, did they?<iframe src="http://www.youtube.com/embed/4RSQScoe7yM" width="620" height="349" frameborder="0">></iframe>Apple's build quality had less to do with the materials it chooses and more to do with it
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