We’ve previously written about how music service Senzari was planning to take on Pandora and traditional radio, launching initially back in 2011 in private beta, before opening to everyone in Brazil, Spain and the US last March. The Miami-based company then went on to acquire Berlin location-based music startup Wahwah.fm in October last year, before announcing it was taking on the Wahwah branding for its own main service a few weeks back. And today, at SXSW in Texas, Senzari finally launched its new rebranded service, going mobile-only with its first incarnation which is now live in Apple’s App Store. It too will be restricted to the same three countries as before. Welcome to Wahwah “After we acquired Wahwah.fm, we went to work to combine the vision of both companies and decided to build a completely new mobile-first experience from the ground up,” explains Bill Hajjar, CEO of Senzari. “We want to be more than just a music player for smartphones, which is the focus for most current services. Wahwah is a real-time, intelligent, social music experience that contextually adapts to whatever the user is currently doing, like driving, cycling, running, cooking or just relaxing, and broadcasts the experience, allowing others to join in and listen in real-time.” In a nutshell, Wahwah lets users enjoy music with friends and strangers around the world, while participating in their favorite activities. Each station has an activity and location assoc
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