Watch Spotify’s first TV ads for the US market before they air

Like it says on the tin: Spotify has launched “For Music”, strangely calling it its first-ever advertising campaign (we think they mean in the United States). The campaign is meant to introduce Spotify “to a mass audience in the US” and demonstrate “the wide-reaching, emotional power of music”. Personally, I think it mostly shows a lot of sweaty people, and hands. Via Evolver.fm <iframe width="500" height="281" src="http://www.youtube.com/embed/E-wbGBc4BuY?feature=oembed" frameborder="0" allowfullscreen>></iframe> Responsible for the campaign, which will include digital and social advertising alongside TV ads, is New York agency Droga5. The above TV spot will debut tonight on the premiere of NBC’