Editor’s note: This article by Greg Anderson originally appeared on ArcticStartup, an independent tech blog that reports on digital startups and growth entrepreneurship from the Nordic and Baltic countries. Today, Stockholm, Sweden-based Tictail became a story of tens. They’ve hit 10,000 stores after 10 months, and now have ten employees on their payroll. This growth is a sign that their hypothesis of becoming the “Tumblr of e-commerce” is working for them by making their platform completely free to use, beautiful, and dead simple to set up. “We’re not talking registered accounts, we’re talking real online stores,” says Carl Waldekranz, CEO of Tictail. “We also just brought out an interesting figure here. In the first quarter of 2013 our stores have sold as much as they did in the entire of 2012. And the thing to remember here is that is including the Christmas sales of 2012.” Waldekranz tells us the transaction distribution of these stores is as expected, with a power-curve, with some stores generating a massive amount of transactions while others are just selling here and there. This huge growth in sales is fantastic news for the e-commerce platform, the number of stores is actually the interesting metric to follow. Unlike Shopify or other competitors, Tictail doesn’t take a cut of transactions. Instead the company monetizes (or will monetize) off of the ‘Apps’ store owners can add to their store
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